In today’s fast-paced world, meat packaging must do more than protect its contents—it must preserve freshness, extend shelf life, support sustainability, and influence consumer decisions. In many ways, packaging is the “silent salesman” on the shelf—the last touchpoint before purchase.
Here’s a look at four key trends shaping the meat packaging industry—and how MCP is responding.
Trend #1: Food Safety First
Food safety isn’t just a trend—it’s the bedrock of consumer trust and the entire food industry. In an era of global supply chains, heightened health awareness, and stricter regulations, ensuring safe, contamination-free food has never been more critical. Consumers are paying closer attention to hygiene, allergens, and shelf life, while retailers demand packaging that prevents leaks, spoilage, and cross-contamination throughout transport and display.
In response, the food industry is turning to packaging that doesn’t just contain food—it protects it. To facilitate this demand, we’ve developed high-performance trays like the OnTray Superb CPET, designed to maintain airtight seals even in the presence of fats, proteins, and food residue. These trays are ideal for high-protein meals, especially those containing sauces or liquids, and are built to support safety at every stage—from freezing to oven heating.
Trend #2: Shelf-Life Matters
With today’s fast-paced lifestyles and rising awareness around food waste, consumers are increasingly seeking meat products that stay fresh for longer—without compromising on quality or taste. Why? Because shoppers want the freedom to plan meals ahead, reduce spoilage at home, and trust that what they’re buying will last. This shift reflects growing expectations for convenience, value, and sustainability in everyday food choices.
MCP’s trays are built to meet these needs. Compatible with Vacuum Skin Packaging (VSP) and Modified Atmosphere Packaging (MAP), they help extend shelf life by reducing oxygen exposure. Features like built-in juice tunnels preserve texture and flavor, while recyclable Mono-PP and barrier Multi-Layer PP options offer strong protection and sustainability. Heat-resistant and microwave-safe, they deliver lasting performance from store to table.
Trend #3: Sustainable Choices, Smarter Packaging
With climate change, resource scarcity, and plastic pollution becoming urgent global challenges, sustainability is no longer a trend—it’s a necessity. Today’s consumers are more informed and values-driven, actively seeking brands that demonstrate environmental responsibility. Regulatory pressures are also growing, pushing businesses to reduce their carbon footprint and transition toward circular packaging solutions.
MCP’s rCPET trays are designed to meet these expectations head-on. Containing up to 70% post-consumer recycled (PCR) material, they support a wide range of applications while reducing environmental impact. Lightweight, heat-resistant, and durable, they help brands deliver on sustainability—without compromising performance.
Trend #4: Packaging That Looks Good—and Works Hard
Today’s consumers are more health-conscious and selective than ever. They closely examine what they eat—and that scrutiny extends to how food is packaged. Clear, visually appealing packaging reassures shoppers of freshness, safety, and quality at a glance. In the case of meat, visibility of color and texture is especially critical, with the natural red hue serving as a visual cue for freshness. In a crowded retail environment, packaging that looks clean, modern, and trustworthy can significantly influence purchase decisions.
MCP’s flagship tray is designed with exactly that in mind. Made from APET or PP, it’s available in various styles and colors, and comes in four sizes. One of the most popular versions measures 222 mm x 170.2 mm (8.74" x 6.7") and is available in depths of 50.8 mm, 48.5 mm, 42 mm, or 31.8 mm (2", 1.9", 1.65", or 1.25")—ideal for everything from fresh cuts to frozen meals.
Leading Through Innovation
At MCP, we stay ahead of market trends through continuous innovation and investment in R&D. Our packaging solutions empower food producers to meet today’s challenges with confidence