In a landscape where claims of sustainability are common, reliable data is crucial. Our newly launched per-product carbon footprint calculator is built on a full life cycle assessment (LCA) approach, giving customers clear and specific information on the environmental impact of each product. This data-backed transparency sets MCP apart from companies that make general claims about reducing their carbon footprint without providing concrete evidence. With this tool, MCP offers customers an honest view of each product’s environmental impact, avoiding the risk of greenwashing and supporting informed, sustainable choices.
Informed Choices for Sustainable Decisions
Having detailed insight into the carbon footprint of every product can transform purchasing decisions. MCP’s calculator allows customers to compare products by their environmental impact and select options that meet their sustainability goals with confidence.
The Value of Reducing Carbon Footprint
Reducing carbon footprint is a priority in tackling climate change, and every reduction counts toward a healthier planet. By choosing products with lower carbon footprints, MCP’s customers contribute to the broader goals of emission reduction and responsible production.
Avoiding the Pitfalls of Greenwashing: Real Data Over Trends
The marketplace is filled with products that claim sustainability but don’t always deliver. While some companies use “green” marketing without meaningful data, MCP is committed to avoiding greenwashing by providing real, comprehensive data on the carbon footprint of each product. This clarity is especially valuable in an industry where some products are made to appear sustainable due to current trends, even when they may have a greater environmental impact than plastic. With MCP’s calculator, customers are equipped with reliable data to make informed choices based on true sustainability.
Adapting to a Changing Regulatory Landscape
New regulations are driving the need for carbon transparency. For example, Europe’s Carbon Border Adjustment Mechanism (CBAM) places costs on high-carbon imports to encourage emissions reductions. MCP’s calculator gives customers the clarity they need to choose products that support compliance with these regulations, reducing both risk and carbon impact. By providing this tool, MCP helps customers align with global standards while supporting their sustainability goals with accurate product data.
Ongoing Efforts to Lower Emissions Across Products
Reducing emissions is integral to our product development. MCP’s inclusion of up to 70% recycled PET in its rCPET product line allows customers to choose packaging with a lower carbon footprint, while lightweight PP trays can reduce emissions by up to 30% compared to conventional trays. These innovations provide a genuine reduction in carbon impact, reflecting MCP’s dedication to environmental responsibility beyond mere claims.
Low-Impact Materials as Sustainable Alternatives
To offer more sustainable options, MCP has the option to use ISCC-certified materials, including cooking oil-based PP that significantly reduces carbon footprint: about 30% lower than virgin PP and 45% lower than standard recycled PET (rPET). These materials support a circular economy, giving customers access to high-performance packaging that is both eco-conscious and rigorously verified, ensuring they make truly sustainable choices.
The calculator is available at this link: https://mpp.c-mulator.com/